Comments on: Gain Permission before Engaging in a Relationship http://spurspectives.wordpress.com/2008/07/17/gain-permission-before-engaging-in-a-relationship/ Customer Engagement - Behavioral Marketing Fri, 12 Sep 2008 15:30:28 +0000 http://wordpress.com/ hourly 1 By: Paul Miser http://spurspectives.wordpress.com/2008/07/17/gain-permission-before-engaging-in-a-relationship/#comment-7 Paul Miser Thu, 24 Jul 2008 14:16:15 +0000 http://spurspectives.wordpress.com/?p=24#comment-7 Maybe the issue becomes an Opt-In strategy rather than an Opt-out. With the Opt-In concept, we could market to the customers about the benefits of data collection and how it would make their lives easier. Maybe the issue becomes an Opt-In strategy rather than an Opt-out. With the Opt-In concept, we could market to the customers about the benefits of data collection and how it would make their lives easier.

]]> By: Tim Rueb http://spurspectives.wordpress.com/2008/07/17/gain-permission-before-engaging-in-a-relationship/#comment-4 Tim Rueb Thu, 17 Jul 2008 14:54:47 +0000 http://spurspectives.wordpress.com/?p=24#comment-4 Good Point. Each of my client web sites state exactly what the collected data will and will not be used for. I hope that is a common practice. Now, the question is, who really reads the T/C pages of a site? Good Point. Each of my client web sites state exactly what the collected data will and will not be used for. I hope that is a common practice.

Now, the question is, who really reads the T/C pages of a site?

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