I recently ran across a customer engagement article on the UK website, FinanceWeek.co.uk. It offers a beautifully succinct definition of customer engagement and explains why it’s so important. In the article, “Customer Retention or Attrition – The Choice is Yours,” Neil Craig defines customer engagement as…
“Customer engagement goes far beyond customer satisfaction to embrace loyalty [...]
Archive for August, 2008
Customer Engagement – Emotional and Analytical Aspects
Posted in One to One Marketing, consumer behavior, consumer engagement, customer engagement, customer interaction, marketing, personalized marketing, tagged 1:1 Marketing, branding, consumer behavior, consumer engagement, customer interaction, emotional marketing, Kansas City, marketing, One to One Marketing, personalized marketing, Spur Communications on August 5, 2008 | 1 Comment »
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