Forrester Research has recently published its Customer Advocacy 2008: Consumers Rate Their Banks, Brokerages, and Insurers. The contents were highlighted by 1to1 Media senior editor, Kevin Zimmerman in his article, Consumer Rankings of Financial Services Firms Hits Five-Year Low. Zimmerman stated that consumer perceptions in the Financial Services industry have hit their lowest levels since [...]
Archive for the ‘1:1 Marketing’ Category
Increase Consumer Perceptions in the Financial Service Industry
Posted in 1:1 Marketing, One to One Marketing, branding, consumer behavior, consumer engagement, customer engagement, customer interaction, financial service industry, financial services, marketing, personalized marketing, tagged 1:1 Marketing, branding, consumer behavior, consumer engagement, customer interaction, financial services, Kansas City, marketing, One to One Marketing, personalized marketing, Spur Communications on July 28, 2008 | 2 Comments »
The Case for Personalized or One to One Marketing
Posted in 1:1 Marketing, One to One Marketing, branding, consumer behavior, customer engagement, marketing, personalized marketing, tagged 1:1 Marketing, branding, communication, consumer behavior, consumer engagement, customer interaction, Kansas City, marketing, One to One Marketing, personalized marketing, Spur Communications on July 23, 2008 | Leave a Comment »
When marketers and advertisers talk about personalized or one to one marketing, a lot of questions arise as to why we would want to get that close to our customers. Let’s take a look at our daily communications.
We all have friends, co-workers, significant others, and acquaintances in our lives. Our communication style differs between each [...]
Customer Engagement is the New Marketing
Posted in 1:1 Marketing, branding, consumer behavior, consumer engagement, customer engagement, marketing, tagged 1:1 Marketing, branding, consumer behavior, consumer engagement, customer interaction, Kansas City, marketing, One to One Marketing, personalized marketing, Spur Communications on July 8, 2008 | 1 Comment »
In his 1986 mind-blowing compilation, Marketing Imagination, marketing guru, Dr. Theodore Levitt defined Marketing as a company’s ability to “create, keep, and enhance a customer.” The ability to add the word enhance has really set marketing, as we know it, in the right direction.
Over twenty years later, this profound idea and theory are still being [...]
Spurspectives
Posted in 1:1 Marketing, consumer behavior, personalized marketing, tagged 1:1 Marketing, Spur Communications, Spurspectives on June 18, 2008 | Leave a Comment »
Welcome to Spurspectives, the online discussion of the Spur Communications team about the movement and integration from a media-laden world to an individualized and personalized communications environment. We encourage you to learn, discuss, and enjoy!
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