Forrester Research has recently published its Customer Advocacy 2008: Consumers Rate Their Banks, Brokerages, and Insurers. The contents were highlighted by 1to1 Media senior editor, Kevin Zimmerman in his article, Consumer Rankings of Financial Services Firms Hits Five-Year Low. Zimmerman stated that consumer perceptions in the Financial Services industry have hit their lowest levels since [...]
Archive for the ‘financial services’ Category
Increase Consumer Perceptions in the Financial Service Industry
Posted in 1:1 Marketing, One to One Marketing, branding, consumer behavior, consumer engagement, customer engagement, customer interaction, financial service industry, financial services, marketing, personalized marketing, tagged 1:1 Marketing, branding, consumer behavior, consumer engagement, customer interaction, financial services, Kansas City, marketing, One to One Marketing, personalized marketing, Spur Communications on July 28, 2008 | 2 Comments »
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