I recently ran across a customer engagement article on the UK website, FinanceWeek.co.uk. It offers a beautifully succinct definition of customer engagement and explains why it’s so important. In the article, “Customer Retention or Attrition – The Choice is Yours,” Neil Craig defines customer engagement as…
“Customer engagement goes far beyond customer satisfaction to embrace loyalty [...]
Archive for the ‘One to One Marketing’ Category
Customer Engagement – Emotional and Analytical Aspects
Posted in One to One Marketing, consumer behavior, consumer engagement, customer engagement, customer interaction, marketing, personalized marketing, tagged 1:1 Marketing, branding, consumer behavior, consumer engagement, customer interaction, emotional marketing, Kansas City, marketing, One to One Marketing, personalized marketing, Spur Communications on August 5, 2008 | 1 Comment »
Increase Consumer Perceptions in the Financial Service Industry
Posted in 1:1 Marketing, One to One Marketing, branding, consumer behavior, consumer engagement, customer engagement, customer interaction, financial service industry, financial services, marketing, personalized marketing, tagged 1:1 Marketing, branding, consumer behavior, consumer engagement, customer interaction, financial services, Kansas City, marketing, One to One Marketing, personalized marketing, Spur Communications on July 28, 2008 | 2 Comments »
Forrester Research has recently published its Customer Advocacy 2008: Consumers Rate Their Banks, Brokerages, and Insurers. The contents were highlighted by 1to1 Media senior editor, Kevin Zimmerman in his article, Consumer Rankings of Financial Services Firms Hits Five-Year Low. Zimmerman stated that consumer perceptions in the Financial Services industry have hit their lowest levels since [...]
The Case for Personalized or One to One Marketing
Posted in 1:1 Marketing, One to One Marketing, branding, consumer behavior, customer engagement, marketing, personalized marketing, tagged 1:1 Marketing, branding, communication, consumer behavior, consumer engagement, customer interaction, Kansas City, marketing, One to One Marketing, personalized marketing, Spur Communications on July 23, 2008 | Leave a Comment »
When marketers and advertisers talk about personalized or one to one marketing, a lot of questions arise as to why we would want to get that close to our customers. Let’s take a look at our daily communications.
We all have friends, co-workers, significant others, and acquaintances in our lives. Our communication style differs between each [...]
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