Insurance Leaders Discuss Web 2.0 as Customer Engagement Tool

I have recently come across an article on the “Insurance and Technology ” website that I invite you to read. It’s called “Insurance Industry Leaders Discuss The Opportunity Of Web 2.0 ” by Peggy Bresnick Kendler.
My favorite highlight from the article…
When asked…“What are the Reasons for a lack of interest in Web 2.0 in certain [...]

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Customer Engagement through Social Media

In the July 14 AdWeek article, Why Brands Need a New Kind of Leader, Brian Morrissey discussed why companies need to have a social media expert to lead and control the customer engagement strategies in the social media environment.  In the article, Brian discusses two major companies, Ford and PepsiCo, and how they have hired [...]

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Social Branding

What comes to mind when you think of your company’s brand?  Is it a logo? Slogan?  Feeling?  Customer service?  These are just a few of the requirements for a successful corporate brand.
 
Walter Landor defined branding as “…a brand is a promise. By identifying and authenticating a product or service it delivers a pledge of satisfaction [...]

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