Comments for SPURspectives http://spurspectives.wordpress.com Customer Engagement - Behavioral Marketing Fri, 12 Sep 2008 15:30:28 +0000 http://wordpress.com/ hourly 1 Comment on Increase Consumer Perceptions in the Financial Service Industry by tonigrund http://spurspectives.wordpress.com/2008/07/28/increase-consumer-perceptions-in-the-financial-service-industry/#comment-30 tonigrund Fri, 12 Sep 2008 15:30:28 +0000 http://spurspectives.wordpress.com/?p=59#comment-30 Branding is used to retain the trust of your customers and gain the trust and acceptance of your prospects. There is more information on branding at http://www.mypostcardcompany.com/MPCWebdocs/direct_mail_postcard_brand_Id.html - Branding - Identity By Design. www.mypostcardcompany.com Branding is used to retain the trust of your customers and gain the trust and acceptance of your prospects. There is more information on branding at http://www.mypostcardcompany.com/MPCWebdocs/direct_mail_postcard_brand_Id.html – Branding – Identity By Design.

http://www.mypostcardcompany.com

]]> Comment on Customer Engagement – Emotional and Analytical Aspects by NY Apartments http://spurspectives.wordpress.com/2008/08/05/customer-engagement-%e2%80%93-emotional-and-analytical-aspects/#comment-29 NY Apartments Tue, 26 Aug 2008 15:45:23 +0000 http://spurspectives.wordpress.com/?p=73#comment-29 Customer engagement is paramount for any busines that your're in. If you do right by your customer and don't treat them as a commodity they can quickly become an evangelist for your product or service. This makes selling exponentially easier as you have an army of salesmen out in the field that are singing the praises of your product. Customer engagement is paramount for any busines that your’re in. If you do right by your customer and don’t treat them as a commodity they can quickly become an evangelist for your product or service. This makes selling exponentially easier as you have an army of salesmen out in the field that are singing the praises of your product.

]]> Comment on Increase Consumer Perceptions in the Financial Service Industry by Kevin Zimmerman http://spurspectives.wordpress.com/2008/07/28/increase-consumer-perceptions-in-the-financial-service-industry/#comment-28 Kevin Zimmerman Wed, 13 Aug 2008 13:58:27 +0000 http://spurspectives.wordpress.com/?p=59#comment-28 Hi Paul: Glad you found the story of interest. I think we're all in agreement that financial services (among others) are in great need of refocusing on their customers, especially in today's climate. My editor, Ginger Conlon, related a telling story about Citibank on the 1to1 Media blog at http://www.1to1media.com/weblog/2008/08/social_media_as_a_customer_ret.html. I also thought your readers might like to view Elizabeth Glagowski's blog on the same subject:http://www.1to1media.com/weblog/2008/07/banking_industry_gets_a_wakeup.html#more Should be interesting to see how the industry responds as this year and next play out... Hi Paul:

Glad you found the story of interest. I think we’re all in agreement that financial services (among others) are in great need of refocusing on their customers, especially in today’s climate.

My editor, Ginger Conlon, related a telling story about Citibank on the 1to1 Media blog at

http://www.1to1media.com/weblog/2008/08/social_media_as_a_customer_ret.html.

I also thought your readers might like to view Elizabeth Glagowski’s blog on the same subject:http://www.1to1media.com/weblog/2008/07/banking_industry_gets_a_wakeup.html#more

Should be interesting to see how the industry responds as this year and next play out…

]]> Comment on Customer Engagement is the New Marketing by wangui mwangi http://spurspectives.wordpress.com/2008/07/08/consumer-engagement-is-the-new-marketing/#comment-27 wangui mwangi Fri, 08 Aug 2008 08:51:36 +0000 http://spurspectives.wordpress.com/?p=12#comment-27 This is excellent work.what is the relationship between the 5 phases of the hype curve and your work?Is ti one and the same thing? This is excellent work.what is the relationship between the 5 phases of the hype curve and your work?Is ti one and the same thing?

]]> Comment on How Budweiser Could Have Come Out on Top by Silainaddy http://spurspectives.wordpress.com/2008/07/11/how-budweiser-could-have-come-out-on-top/#comment-20 Silainaddy Sun, 03 Aug 2008 14:53:00 +0000 http://spurspectives.wordpress.com/?p=14#comment-20 Thanks ! Thanks !

]]> Comment on Gain Permission before Engaging in a Relationship by Paul Miser http://spurspectives.wordpress.com/2008/07/17/gain-permission-before-engaging-in-a-relationship/#comment-7 Paul Miser Thu, 24 Jul 2008 14:16:15 +0000 http://spurspectives.wordpress.com/?p=24#comment-7 Maybe the issue becomes an Opt-In strategy rather than an Opt-out. With the Opt-In concept, we could market to the customers about the benefits of data collection and how it would make their lives easier. Maybe the issue becomes an Opt-In strategy rather than an Opt-out. With the Opt-In concept, we could market to the customers about the benefits of data collection and how it would make their lives easier.

]]> Comment on Gain Permission before Engaging in a Relationship by Tim Rueb http://spurspectives.wordpress.com/2008/07/17/gain-permission-before-engaging-in-a-relationship/#comment-4 Tim Rueb Thu, 17 Jul 2008 14:54:47 +0000 http://spurspectives.wordpress.com/?p=24#comment-4 Good Point. Each of my client web sites state exactly what the collected data will and will not be used for. I hope that is a common practice. Now, the question is, who really reads the T/C pages of a site? Good Point. Each of my client web sites state exactly what the collected data will and will not be used for. I hope that is a common practice.

Now, the question is, who really reads the T/C pages of a site?

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