In the July 14 AdWeek article, Why Brands Need a New Kind of Leader, Brian Morrissey discussed why companies need to have a social media expert to lead and control the customer engagement strategies in the social media environment. In the article, Brian discusses two major companies, Ford and PepsiCo, and how they have hired [...]
Posts Tagged ‘social media’
Customer Engagement through Social Media
Posted in branding, consumer behavior, consumer engagement, customer engagement, marketing, personalized marketing, social media, tagged 1:1 Marketing, branding, consumer behavior, consumer engagement, customer interaction, Kansas City, marketing, One to One Marketing, personalized marketing, social media, Spur Communications on July 16, 2008 | Leave a Comment »
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